Coca-Cola is the very definition of an above brand. The famed soda is installed in our cumulative culture, which is why it"s so basic for the brand-new Coca-Cola commercial to capitalize ~ above nostalgia for the taste the Diet Coke. Referred to as "Just Because," the new Coke commercial is all around celebrating embracing the points you love, no matter exactly how weird they may be, and also that positive message is backed up through an equally bubbly song.

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The commercial kicks off in a convenience keep where the employees are looking bored till a mrs in pajamas walks in trying to find a update Diet Coca-Cola. The minute she takes a sip she appears to collection off a chain reaction of human being doing things just because it"s fun — this has a shooting of a businessman riding on a children"s mechanically horse and also a woman acquiring her nails excellent to match her colorful jacket.

If the commercial"s vibe seems familiar, it"s because there"s a well known director functioning behind the camera: The "Just Because" point out is helmed by "Emma" director loss de Wilde who brings the same sense of whimsy come the advertisement that she lugged to woman Austen"s classic novel in 2020. But it"s not simply de Wilde"s directing layout contributing come the commercial"s familiarity. It"s likewise the remixed variation of a classic jingle that renders this advertisement feel both new and timeless at the exact same time.


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Coca-Cola/YouTube
Children that the "80s virtually certainly acknowledge the "Just Because" jingle supplied in the advertisement from their childhood. According to advertisement Week, Diet Coke debuted v the slogan "Just because that the Taste the It" in 1982, and also the agency has continued to usage it on and also off ever before since. It seems 2021 is walk to it is in an "on" year, however this time around the famous jingle has been offered a contemporary makeover.


The track in the commercial is well-known simply as "Just because that the Taste the It," and it"s gift sung by the Grammy-award to win singer-songwriter Thundercat. He joins a long line of famous artists who have put your own distinctive spin top top the jingle, consisting of Elton John, Whitney Houston, and also Devo. And while every variation of the track is different, Thundercat"s take stands out from the crowd for the way it evokes the previous while still sound fresh.

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As the croons, "Just for the taste the it, simply for the fun of it," friend instantly start to feel a small mellow. This is a slow jam for world who just want come drink their Diet Coke and chill. But at the same time, the jingle continues to be instantly recognizable. Ultimately, Coca-Cola balances nostalgia v modernity in its brand-new ad, and also thanks to the included cool variable of Thundercat, it could just send also the most committed original Coke fan getting to for a Diet Coke.