Office Depot and also One Direction Unveil Exclusive line of Back-to-School assets (Photo: business Wire)
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Office Depot and One Direction Unveil Exclusive heat of Back-to-School commodities (Photo: organization Wire)
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BOCA RATON, Fla.--(BUSINESS WIRE)--Office Depot (NYSE: ODP) this particular day unveiled the following phase of its anti-bullying collaboration with global music phenomenon One Direction, introducing an exclusive giving of back-to-school products. The limited-edition arsenal is now easily accessible at every Office Depot retail locations nationwide and on officedepot.com. A percent of the products’ sales will be donated to support anti-bullying education.
through music, One Direction tape members have currently brought joy to your fans’ lives, and also now they stand together versus bullying through encouraging “living nice” with these limited-edition products. The exclusive collection brings together striking images of the group (on selection of back-to-school necessities) v inspirational words of empowerment chosen by each member. The pictures on the products additionally “come come life” utilizing augmented-reality modern technology embedded in the Office Depot cell phone app, i m sorry unlocks exclusive video clip content that the band.
“The collection is supposed to carry awareness come the anti-bullying effort,” says Bob Moore, executive, management Vice President and Chief Marketing and Merchandising Officer for Office Depot. “Through our back-to-school cooperation with One Direction, we can truly influence both parents and children in a positive way. Our hope is the these products will encourage teens and tweens to it is in nice, confident, unique, original, and also true to themselves.”
The limited-edition back-to-school necessities include items favor 3-ring binders, spiral notebooks, a 5-pack that pens, ingredient notebooks, and also memo pads, and other collectible items prefer decal sets, wristbands, and also nail polish in the custom project colors. All commodities are appropriately priced under $10, with most under $5 so all students have the right to participate and also support the anti-bullying message in school.
"We"re yes, really excited to partner with Office Depot and aid spread the anti-bullying article with our fans and also students across America," states Liam Payne of One Direction. "Being appropriate out of college ourselves, the worry is new in our minds and we’re passionate to raise awareness that this subject and also remind everyone about the prominence of living nice.”
The participation is part of a larger campaign “1D + OD Together versus Bullying,” i m sorry kicked off with One Direction’s U.S. Concert series, sponsored by Office Depot. At each concert, a 70-second video clip message through the group urges fans to sign up with the project and aid end bullying in schools. More information about Office Depot’s collaboration with One Direction is accessible at OfficeDepot.com/together.
The “1D+OD LIVE.LOVE.MOVE Together versus Bullying” integrated reason marketing campaign and limited-edition product collection was created by darn Branded, a new York brand image and marketing consultancy.
Note: For video clip and b-roll footage, you re welcome go come http://socialpressofficedepot.com/. Because that product images, please go come http://news.officedepot.com/image-lib
about Office Depot
Office Depot gives office supplies and also services with 1,628 worldwide retail stores, a committed sales force, top-rated catalogs, and global e-commerce operations. Office Depot has annual sales of about $10.7 billion, employs about 38,000 associates, and serves customers in 60 countries approximately the world.
Office Depot’s typical stock is noted on the new York stock Exchange under the symbol ODP. Added press information can be found at: http://news.officedepot.com
About One Direction
One Direction – Niall Horan, Zayn Malik, Liam Payne, bother Styles and Louis Tomlinson – were discovered by Simon Cowell top top the U.K.’s “The X Factor” in 2010. The band conveniently gained a adhering to to come to be one of the competition’s all-time most well-known acts, finishing in the last three and also garnering a gigantic and loyal fanbase along the way. In in march 2012, One Direction’s debut album, “Up every Night,” made U.S. History, together it was the first time a U.K. Group’s debut album gone into the U.S. Billboard 200 chart at No. 1. The band has sold over 30 million documents worldwide. In November 2012, One Direction released your sophomore album, “Take Me Home,” which contains the No. 1 single, “Live while We’re Young,” and are right now on a sold-out world tour. One Direction’s motion snapshot 3D debut movie “This is Us” will be exit nationwide august 30, 2013.