You are watching: Cost of a slice of pizza in 1970
As a fifth-generation resident of new York City, I have the right to tell girlfriend that new Yorkers reminisce around the price that a part of pizza throughout their childhoods choose Charles Foster Kane reminisced about Rosebud. My father states a slice price 35 cents as soon as he was farming up in the Bronx in the 1970s. My grandmother, almost 90, looks ago fondly come the days when a slice price a dime in Brooklyn. Neither of them have the right to remember what they ate at their weddings, yet the expense of a slice of pizza is firmly installed in your minds. And also I'm pretty sure the disagreement Slice battles of my college years room imprinted permanently in mine medial temporal lobe.
What is it about new Yorkers and the cost of a slice of pizza?
Despite its present ubiquity, pizza hasn't really been a thing in new York because that all that long. Mine great-great grandparents had probably never even heard that it. The an initial license to market pizza in new York State was granted come Lombardi's in tiny Italy in 1905; totality pies marketed for 5 cents and also those that couldn't afford the high price could buy a slice by the inch. Totonno's in Coney Island—opened in 1924 by a former Lombardi's employee—brought pizza out of little Italy and also to the masses who saw the renowned summer resort and also amusement park. Both Lombardi's and Totonno's are still in business today.
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But mine grandfather—who spent numerous years in Italy during civilization War II—always claimed that he had never even heard that pizza till after the war. The pizza didn't come to be a food the the masses in new York City until then is borne the end by historians, who say the the post-war proliferation the pizza by the slice can be attributed come newfangled gas ovens, raising foot traffic, and the return that veterans who had come to be familiar v pizza when in Europe. Brand-new Yorkers have not to be without their slices since.
And a huge part of pizza's popularity may come down to its price. In the mid-1950s, a slice of pizza cost approximately 15 cents in brand-new York City; it to be truly a food for the masses. Over the next couple of decades, the price the the slice appeared to store pace v inflation, and it kept its standing as the food that middle-class new Yorkers.
So crucial to brand-new Yorkers' lives was the part that in 1980, a man named Eric Bram came up v a hypothesis around the price of the slice: "Since the early 60's," the said, "the price that a slice of pizza has matched, through uncanny precision, the price of a brand-new York subway ride." The concept was dubbed the Pizza Principle. Bram had the ability to predict the the 50-cent subway fare was doomed when it came to be impossible because that "any discerning new Yorker to uncover a decent slice of pizza for much less than 60 cents." I had the possibility to speak v Bram, who explained me, "The prices of other products seemed to increase at different rates, but the price the the token and the price that a part of pizza constantly seemed come be about the same."
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The price that the part did store pace through the price the the token for numerous decades—at the very least until sliding-scale MetroCards were presented in the mid-1990s.
But something changed during my college years in the so late aughts. The an excellent Recession the 2008 observed pizza prices drop so short that, together the New York Times spicy out, the ATM fee to acquire money to pay because that your slice actually cost more than the slice itself. 2 pizzerias, 99 Cent new Pizza and 2 Bros. Pizza, to be at the facility of the part Wars. Both promoted a cut-rate part to shot to get brand-new Yorkers, shell-shocked indigenous a crashing economy, earlier into their stores. Sure, the cheese was of questionable quality and a shake of extra parmesan—a clip of the real Italian pizzeria—might be banned, however the dissension slice ended up being ubiquitous.
Just when pizza had come to be virtually the cheapest enjoy the meal you might eat, trouble damaged out. The dollar part joints began to undercut every other even further. In 2012, price dipped come an unimaginable 75 cents when, suddenly, a truce to be called. According to one insider, the Israeli owners of 2 Bros. And the Bangladeshi owner of 99 Cent Pizza completed a détente that need to make the negotiators connected in the Middle east peace speak jealous. Just how they walk so—and whether it violated antitrust laws, i beg your pardon forbid price agreement in between competitors—is a issue of mystery to this day. However the 75 cent slice became a thing of the past.
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Today, dollar slice joints deserve to still be uncovered throughout the city—in fact, one Instagrammer has made that his life's mission to picture every version in the city. However they might not be about for long. Climbing rents and also the opportunity of a $15 minimum wage space looming. 2 Bros. Has actually been sue in a class-action sue by the employees for allegedly paying much less than the current minimum wage and no overtime. I reached out to their lawyer, yet never heard back.
So where are slice price today? Not lengthy ago, a data scientist and adjunct professor in ~ Columbia college did a study, including charts and spreadsheets that are pretty much incomprehensible to most mortal men, and also found the the cost of a part of pizza hovers about $2.50—evidence the the Pizza Principle may still be in pat (after all, a typical subway ride now prices $2.75.)
But the story this day is an ext complicated. Pizza prices currently reflect a city of cultivation income disparity and the highs and also the short of the price of a slice seem higher than ever before. On the one hand, we've acquired the dollar slice joints quiet hanging on. ~ above the other, we've got places favor DiFara in Brooklyn, whereby a slice prices a neat 5 bucks. Include on all the luxury pizza available, commonly not sold by the slice—Lucali, Roberta's, Franny's, and more—and you've got a an extremely different new York City than the one mine parents and grandparents prospered up in. New York this particular day is a city of earnings disparity—as illustrated by the dichotomous price the its pizza: dollar slices versus lobster-covered, spelt-crusted artisan pies.
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Pizza price have constantly reflected the tenor that the city itself. And brand-new Yorkers, together ever, room watching the price the a slice.